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Expert group: Methodology - Internet based outreach - GGD Rotterdam
Background (description of the situation and the field the activity takes place)
Online venues are becoming one of the preferred locations for hard to reach target groups. Therefore, an increasing number of service providers would like to approach their target group directly through the internet. However, many services seem to lack financial resources as well as the knowledge, which will enable them to contact their target group appropriate. A few small agencies have already started Internet outreach among sex workers, among gay men and among young people in specific risk situations. Some initiatives seem to have good results, but online initiatives are not always harmless. If service providers are online in an annoying way, it will harm the whole professional group. We need to do research on the effectiveness and desirability of our strategies.
We also need evidence based intervention strategies to convince our executives and our government to go online and to increase access for the groups that are overlooked by our traditional outreach programs.
Aims/Goals
Produce a multilingual training CD-ROM with training, instructions and open source software for service providers, who are planning to start Internet outreach among hard to reach vulnerable groups, using the Internet.
Objectives/activities
  • Create an Internet expert group with service providers work or intent to work on the internet
  • Develop new initiatives on the Internet. Online grassroots organisations will be more than welcome in the Internet working group
  • Collect and map information and data regarding Internet based outreach activities.
  • Collect new open source software for Internet outreach ( e.g. phone chat, video mail, video log, video album, MMS, MSN helpdesk)
  • Develop and implement different online intervention models.
  • Increase access and effectiveness of harm reduction services for vulnerable groups, using the Internet (e.g. male sex workers, female sex workers, young people at risk)
  • Decrease risk behaviour among vulnerable groups using the Internet
  • Measure and evaluate effectiveness of internet based outreach.
  • Support and skill building for service providers, which intent to start internet based outreach activities by using the training & software on the CD-ROM.
Methods
Harm reduction among vulnerable groups using the Internet by setting up/using internet based outreach models. The internet outreach will be implemented in three different countries. The three responsible organisations should have at least some preferably have at least some experience with Internet outreach in combination with outreach on the street.
The Internet working group will be responsible for finding a theoretical background, finding open source software, implementing and developing Internet outreach in the three model organisations (using different open source software e.g. phone chat/ video communication/ MSN helpdesk), doing research on the effectiveness of Internet outreach, describe evidence based intervention strategies, set up a training for Internet outreach and finally produce a CD-ROM with final results.
Results/outputs
  • Report: Describe appealing evidence based intervention models to get into contact with hard to reach vulnerable groups, using the Internet.
  • CD ROM: Produce a multilingual training CD-ROM with training, instructions & open source software for Internet outreach.
  • Seminar: Organise a seminar on Internet based outreach activities.
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